Alana bridges the world of mobile technologies and Consumer Packaged Goods (CPG) to create a new Mobile Commerce (m-commerce) system where we provide consumers with a friction-less method to purchase products both securely and in private from a trusted source, the brands themselves.

About the team

Erick Sasaki – Founder and CEO

Erick is the former international inter-carrier liaison for NTT, the Japanese phone company, where he worked with the major international carriers on voice and data issues ranging from Internet Privacy to network security. Erick first developed the idea for Alana when he was asked by a senior NTT executive what he thought the “next big thing” for telecoms would be.

Tom Edrington – Co-founder and CFO

Tom is the formerly the Chief Technologist at Pacific Bell, and the former CEO of several companies including Alaska Telecom, at the time the seventh largest telecom operator in the US with mobile and Internet services.
After founding and selling his successful enterprise software business, Mark has gone on to blend his technical knowledge with his marketing skills and is currently a Technical Venture Mentor at UC Berkeley and Northeastern University.

Kimitomo Saionji – Senior Strategic Advisor

A long trusted advisor to C Level executives in Japan, Saionji-san brings over 30 years of experience in mentoring and consulting companies, from startups to large multinationals, on doing effective business in Japan.


Suzanne Ebel – Vice President Business Development

As a mother of two, Suzanne knows the importance of authentic products, and it is with this focus that she seeks out potential clients and partnerships.

Christer Holmberg – Technical Advisor

A Senior Researcher & Innovation Coach at LM Ericsson in Helsinki, Christer has been an active member of the IETF for close to 20 years and is credited with over 30 Internet Standards, many of which are used today by carriers to be able to offer IP based voice services (VoIP).