Alana bridges the world of mobile technologies and Consumer Packaged Goods (CPG) to create a new Mobile Commerce (m-commerce) system where we provide consumers with a friction-less method to purchase products both securely and in private from a trusted source, the brands themselves.

About the team

 


Erick Sasaki – Founder and CEO

Erick is the former international inter-carrier liaison for NTT, the Japanese phone company, where he worked with the major international carriers on voice and data issues ranging from Internet Privacy to network security.  Erick first developed the idea for Alana when he was asked by a senior NTT executive what he thought the “next big thing” for telecoms would be.



Tom Edrington – Co-founder and CFO

Tom is the formerly the Chief Technologist at Pacific Bell, and the former CEO of several companies including Alaska Telecom, at the time the seventh largest telecom operator in the US with mobile and Internet services.



Mark Christiansen – COO

After founding and selling his successful enterprise software business, Mark has gone on to blend his technical knowledge with his marketing skills and is currently a Technical Venture Mentor at UC Berkeley and Northeastern University.


Kimitomo Saionji – Senior Strategic Advisor

A long trusted advisor to C Level executives in Japan, Saionji-san brings over 30 years of experience in mentoring and consulting companies, from startups to large multinationals, on doing effective business in Japan.


 



Darren Lamberti – Vice President Strategic Relationships

With a background in technical global business development, Darren leads our efforts to enhance business and profitability outcomes for Alana and our partners.



Suzanne Ebel – Vice President Business Development

As a mother of two, Suzanne knows the importance of authentic products, and it is with this focus that she seeks out potential clients and partnerships.


 


 



Keith Reinbolt – Strategic Advisor: Marketing

As full-stack marketer, Keith has worked with both international corporations and early stage startups, having helped launch and grow multiple products and services across the on demand, mobility, marketplace, subscription, and fintech industries.



Christer Holmberg – Technical Advisor

A Senior Researcher & Innovation Coach at LM Ericsson in Helsinki, Christer has been an active member of the IETF for close to 20 years and is credited with over 30 Internet Standards, many of which are used today by carriers to be able to offer IP based voice services (VoIP).


 

About the team


Erick Sasaki – Founder and CEO

Erick is the former international inter-carrier liaison for NTT, the Japanese phone company, where he worked with the major international carriers on voice and data issues ranging from Internet Privacy to network security.  Erick first developed the idea for Alana when he was asked by a senior NTT executive what he thought the “next big thing” for telecoms would be.



Tom Edrington – Co-founder and CFO

Tom is the formerly the Chief Technologist at Pacific Bell, and the former CEO of several companies including Alaska Telecom, at the time the seventh largest telecom operator in the US with mobile and Internet services.



Mark Christiansen – COO

After founding and selling his successful enterprise software business, Mark has gone on to blend his technical knowledge with his marketing skills and is currently a Technical Venture Mentor at UC Berkeley and Northeastern University.


Kimitomo Saionji – Senior Strategic Advisor

A long trusted advisor to C Level executives in Japan, Saionji-san brings over 30 years of experience in mentoring and consulting companies, from startups to large multinationals, on doing effective business in Japan.


Roland Jesske – Senior Strategic Advisor

With over 20 years of experience at Deutsche Telekom, Roland is the Senior Expert for Network-Functions, Interfaces and Protocols and is currently in charge of the Overarching Design for Voice & Messaging Platforms at Deutsche Telekom Technik GmbH in Darmstadt.



Darren Lamberti – Vice President Strategic Relationships

With a background in technical global business development, Darren leads our efforts to enhance business and profitability outcomes for Alana and our partners.



Suzanne Ebel – Vice President Business Development

As a mother of two, Suzanne knows the importance of authentic products, and it is with this focus that she seeks out potential clients and partnerships.



Kay Seo – Strategic Advisor: Carrier Partnerships

Kay brings over 25 years of extensive global telecom and IT expertise in building market and strategic relationships and launching technology solutions to telecom service providers and its eco system.



Linda Alano – Vice President Marketing

Linda is a seasoned marketing leader with experience at "trend-oriented" consumer product companies including consumer technology, beauty, fashion and ecommerce with a focus on marketing strategy and planning and campaign creation and development.



Keith Reinbolt – Strategic Advisor: Marketing

As full-stack marketer, Keith has worked with both international corporations and early stage startups, having helped launch and grow multiple products and services across the on demand, mobility, marketplace, subscription, and fintech industries.



Christer Holmberg – Technical Advisor

A Senior Researcher & Innovation Coach at LM Ericsson in Helsinki, Christer has been an active member of the IETF for close to 20 years and is credited with over 30 Internet Standards, many of which are used today by carriers to be able to offer IP based voice services (VoIP).



James Winterbottom – Technical Advisor

James has authored numerous Internet Standards used today to offer IP based emergency services, and currently serves as the chief architect for Deveryware’s Pan-European Mobile Emergency Apps project out of Gwynneville, New South Wales, Australia.

Some of the places where we've worked include:

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